Work
Brand Design
Case Study
Acuity Brands' Verticals
Creating a collateral branding system for D-level marketing pieces.
The Need
During a brand refresh, we redesigned the Tier 1 brochures for each vertical market. Each vertical needed apropos imagery within a templated layout, to keep the new branding consistent.
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Exploration
We explored iconography and color themes for all verticals including healthcare, education, retail and infrastructure lighting. Sub-vertical collateral were coordinated respectively to its parent.
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The Result
After the printed collateral design was completed, we adapted the branding to email designs and other web assets.
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Brands like Lithonia Lighting also adapted design elements from the vertical marketing rebrand, showing fidelity to the Acuity Brands' identity.
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