Synchrony (2018-2023)

HEALTH & WELLNESS ART DIRECTOR
Supported CareCredit and other H&W brands, designing for print and digital projects. Developed the business development intranet portal on SharePoint, which included crafting its information architecture, corporate branding, and UX/UI design.

BUSINESS DEVELOPMENT ART DIRECTOR
Created innovative client-branded proposals for business development and strategy clients, consisting of Letter of Intent, Request for Proposal, and Management Meeting presentations. Customized customer journeys, product profiles (internal), and value props (external) for SaaS products.

BANK ART DIRECTOR
Led design projects that included B2C product offer emails, interactive web banners and social media content. Collaborated with Marvel to design branded B2C animated emails promoting the Black Widow and Eternals movie premieres.

BRAND ART DIRECTOR
Developed internal branding of various corporate initiatives such as the 360 health and wellness branding system and email template system for all internal communications. Designed themed visuals for collaborations with Girls Who Code. Coded HTML emails for the annual holiday e-card and Coronavirus announcements.
Also created landing page comps for synchrony.com and mysynchrony.com.

Pursen (2018)

ART DIRECTOR (CONTRACT)
Product design for a luxury travel accessory brand during a new product launch. Design management and mentoring of a design team which included product development designers, digital designers, and social media specialists. Created the branding identity for new product lines and managed their related product launches. Managed design production and communicate directly with Chinese manufacturers.

Peleman Industries(2016-2018)

MARKETING LEAD & ART DIRECTOR
Focused on improving CX while supporting, evolving, and strengthening existing sales operations. Provided leadership and mentoring to the marketing design team. Aligned brand development with business sales objectives, and effectively created new company branding. Adhered to budgets and timelines concurrently handling multiple large projects.

Grizzard (2015-2016)

ART DIRECTOR (CONTRACT)
Art direction of design concepts for direct-mail and digital storytelling pieces for not-for-profit clients. Expanded fund-raising efforts and increased donor support for The Humane Society and various children’s hospitals.

Acuity Brands (2012-2015)

SENIOR DESIGNER
Participated in agile sprints and the UX/UI redesign of a new million-dollar website. Received a solid training in product marketing, and also assisted IT partners with programming product search and SEO. Led a team of 10+ graphic designers and production artists for Creative Services, and aligned our performance goals with corporate strategic development goals.

CD+M Lighting Design(2010-2011)

DESIGNER
Served as a lighting designer and marketing coordinator, handling marketing proposals, PHP/CSS updates and award submissions while working on a variety of lighting design projects.

Zyscovich Architects(2007-2010)

MARKETING GRAPHIC DESIGNER
Worked with the firm’s principal and a team of directors, architects, project managers, and coordinators to create innovative business development proposals, award submissions and marketing presentations.

HEWV+Company(2005-2007)

MASTER PLANNING GRAPHIC DESIGNER
Part of a talented team of architects, interior designers, and planners, where I assisted in schematic and conceptual projects that applied student/faculty feedback and data analysis for the master plans of campuses and cities around the US.