Concept

Redesign of the original handbag organizer, adding LED lighting and subsequently launching the 10th anniversary of PurseN.

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Branding

Starting with logo design, I took the preview concepts done by a previous designer and fashion the wordmark into an elegant and sophisticated. Trying out various combinations of fonts and colors, we settled on a handwritten script partnered with the brand's iconic logo.

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• Casual yet trendy
• Timeless elegance of gold
• Centered to fit into various lockups

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Tags

This is my favorite concept done for what seemed like millions of variations created. The owner wanted to capture the essence of Littbag's light escaping the handbag. This version has a minimalistic representation of a luxury piece with the black Littbag in front. The top cardstock flips up to reveal a gold underlay with Littbag features and information, front and back.

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LED Light

The LED light that adorns the interior of the bag was derives from previous samples of LED reading lamps. Working with those samples, the first concepts were bulky and not aesthetically pleasing.

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After finding the perfect reading lamp sample, the LED light components were dissected and merged into a more organic form, matching the femininity vibe of the brand.

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